REcore (REcore Solutions LLC), positioned as a MLS SaaS (Software as a Service) and a Data Licensing organization, is a new company conceived for the benefit of MLSs and associations.
Built by industry experts for MLSs and Associations.
Following the height of the COVID-19 pandemic, there was an exorbitant number of real estate product. This shift resulted in a drop in product usage and increased technology expenses. Product availability and innovation that were once reliable felt less dependable.
REcore was created and positioned to make extraordinary moves to provide more access to data and more flexibility in technology, supporting the cooperative spirit of the industry. The business structure is set up so that there is no exit strategy, meaning there is no possibility of being acquired.
The needs of MLSs and AORs in a shifting real estate industry change faster than some technologies can keep pace with. Too many entities rely upon outdated software and subpar products, not to mention those services that are at the mercy of market forces and buyouts—they can disappear in an instant. That’s why a team of seasoned MLS experts pooled their knowledge together to create the premier MLS SaaS and data licensing organization designed specifically for MLSs and Associations: REcore.
Each MLS and Association is different, so REcore offers customizable technologies to fit different needs and markets, no matter how big or small. Operations shouldn’t be time-consuming nor complicated, so REcore is proud to bring intuitively designed, easy-to-use services that make life simpler for everyone from office managers to agents in the field. REcore develops and updates its products on a constant basis, which allows for dynamic responses to real estate’s evolving needs.
But what makes REcore different from other real estate technology services is the team behind it. This is not some startup that entered the real estate industry on a lark—the REcore team is comprised of MLS professionals with unique skillsets, including executives, brokers, managers, and more. They know what it means to support the industry on a cooperative level and created REcore as a business entity to solve the issues that they’ve seen with MLSs and AORs. As there’s no exit strategy for REcore, there’s zero chance of a buyout, which means its services will be dependable in the long haul.
REcore provides tailormade solutions, robust data options, and a level of expertise that won’t be found anywhere else. See how REcore can modernize, streamline, and improve your MLS or AOR today.
Meet the team that has one mission: To deliver the technology that MLSs and AORs deserve.
Chief Executive Officer
Vice President & General Counsel
Chief Revenue Officer
Art Carter is a founder of REcore and has served as the CEO of California Regional MLS, Inc. (CRMLS), the nation’s largest multiple listing service (MLS), since 2005.
Carter oversees strategic direction of the Chino Hills, CA-based company. Serving over 100,000 users, CRMLS connects California real estate professionals to millions of properties. Carter joined CRMLS as Chief Executive Officer in 2005, serving previously as CEO of the Pacific West Association of REALTORS®.
Under Carter’s leadership, CRMLS has successfully merged with three MLSs, started serving dozens of new Associations and Boards of REALTORS®, and completed countless conversions, upgrades, and technical improvements.
Carter is a tenacious advocate for brokers who leads initiatives for MLS data sharing in California and beyond. He has served as a volunteer leader across the industry, with past and present roles including Chair of the Real Estate Standards Organization (RESO), Chair of the Council of MLS (CMLS), member of the MLS RoundTable, Strategic Manager to the Board of Directors for Midwest Real Estate Data (MRED), and more.
The Swanepoel Power 200 has included him in its list of the Top Association/MLS Executives every year since 2016. In 2017, CMLS honored him with its Peter Shuttleworth MLS Executive Award of Excellence.
“The real estate industry of tomorrow will be more and more reliant upon sophisticated technologies, and REcore is aiming to get ahead of the curve.”
Edward J. Zorn joins REcore as its Vice President and General Counsel after serving in the same position for California Regional Multiple Listing Service (CRMLS) since 2015. He directly oversees the Legal, Compliance, and Licensing departments and, as Vice President, Ed is also very involved in executing the strategic initiatives of the organization.
Prior to becoming part of the CRMLS team, Ed had a law practice focused on representing local REALTOR® associations, brokers, developers, and landlords. Holding a broker’s license since 2002, Ed has owned and managed both residential and commercial brokerage firms and remains an active real estate investor. He also uses his extensive industry experience as a Mediator and Arbitrator assisting those in real estate disputes. Ed championed the creation of a real estate program at California Baptist University, where he served as an Adjunct Professor of Real Estate. Throughout it all, Ed still represents buyers looking for that perfect property in his hometown of Knoxville, TN.
With over 30 years of real estate experience, Ed has a strong and diversified career portfolio combining legal, real estate, and business expertise. He has served as a Director for the California Association of Realtors and has been on several committees for Associations at both the state and local level. In recognition of his contributions to organized real estate, he was named the Inland Gateway Association of Realtors 2012, Realtor of the Year. Ed continues in his service to the Realtor community by recently serving on the National Association of Realtors MLS and Policy Committee, and he is currently on the Professional Standards Committee for Tennessee.
Katie Smithson is a long-time veteran of the real estate industry with a history of MLS relationship management and product innovation. Katie began as a vendor in the MLS industry and cultivated an extensive track record of success in building B2B relationships, increasing returns, and developing product offerings. In her most recent role, Katie was Chief Revenue Officer for California Regional MLS (CRMLS), directing revenue operations and ensuring proper communication and collaboration between all CRMLS’s revenue-generating departments. In addition, she has also served as a NAR REACH mentor, board member for the Council of MLS with a CMLX 1 certification, and RESO Board Secretary.
“My goal at REcore is to use my expertise to give MLSs and Associations peace of mind in the ever-changing landscape of organized real estate.”
With almost 35 years’ experience as an executive leader in real estate technology, Marty Reed joins REcore Solutions, LLC as its Chief Operations Officer. She most recently served as the Chief Innovation and Strategy Officer and Chief Operations Officer for California Regional MLS (CRMLS) but has worked in multiple positions across organized real estate. Prior to joining CRMLS, she was the Senior Vice President of Business Operations at ICE Technologies (formerly Black Knight Data & Analytics). Her extensive MLS history includes positions as CEO of Cooperative Arkansas Regional MLS, Inc. as well as serving on the Real Estate Standards Organization, Council of MLS Board of Directors, multiple Arkansas REALTORS® Association Committees, and the National Association of REALTORS® MLS Policy Committee. When not trailblazing real estate technologies, you can find her at the beach with a cool umbrella drink in hand or on the golf course working on her swing.
“The power of REcore lies in solving material, day-to-day problems MLSs face and creating an opportunity for them to control more of their own destiny when it comes to technology decision making. Changes to the MLS and real estate industry are ever-present. Our team at REcore looks forward to providing solutions to help MLSs and Associations successfully navigate and adapt to change.”
Following a long track record of delivery software solutions for customers in a broad range of industries, Dan Ray entered the real estate technology space in 2018 by joining CoreLogic as Principal Product Manager. At CoreLogic, he served as the Product lead on Clarity and Trestle. Dan joined California Regional MLS in 2022 as Director of Product Development and built a powerhouse team of Product Managers to drive CRMLS’s software product initiatives. Dan and his team were part of the first wave of staff to join REcore on Jan 1, 2024.
“There is nobody in organized real estate space better set up than REcore to power the transformation of what it means to be an MLS, an Association, a broker, and an agent.”
Larry M. Black believes in empowering collaboration and progress through sound leadership, and he has been putting his beliefs to work over his more than 46 years as a licensed California Realtor. Over the course of his career, he has handled complete real estate portfolios, including home sales, land, commercial, and a range of investment properties. Larry is currently a co-owner/broker at Better Homes & Gardens Real Estate/The Heritage Group in Chino Hills, CA.
Larry has not only committed himself to his agents and clients but to the real estate Industry as a whole. He has served or chaired on numerous real estate industry committees to help to develop policy for the National Association of REALTORS®, California Association of REALTORS®, and several state and local government agencies. Some of his recent appointments include the CAR Strategic Planning & Finance Committee Liaison in 2024, CAR Chair Federal Committee and Escrow Law Advisory Committee in 2023, NAR Conventional Finance & Policy Committee in 2018. He also joined the NAR Government-Sponsored Enterprises roundtable in 2017 and chaired it the following year.
“The power of REcore is the unwavering resolve and dedication of REcore’s esteemed board members and leadership. It’s not just technology that will propel this firm forward; it is the people behind it, with their collective culture of unique collaboration and brilliance.”
Greg Robertson co-founded his first real estate software company, IRIS, in 1992. In 2000, IRIS was listed #192 on Inc. Magazine “Inc. 500” list of fastest growing companies in the United States, and later that year was acquired by Homeseekers.com. Greg went on to join eNeighborhoods, one of real estate’s first true SaaS companies. eNeighborhoods was then acquired by Dominion Enterprises in 2007. In 2008 Greg and Dan Woolley cofounded W+R Studios, creating one of real estate’s most popular SaaS solutions: Cloud CMA. Cloud CMA and the rest of the Cloud Agent Suite have over 700,000 subscribers in North America. W+R Studios was acquired by Lone Wolf Technologies in December of 2020. Greg was the General Manager of the MLS division at Lone Wolf until August 2023.
Greg is an author of the book, The Art of the CMA, and publishes Vendor Alley, a blog focusing on real estate and technology. He is also the producer of the podcasts Listing Bits and Industry Relations with Rob Hahn.
With over 30 years in the organized real estate industry Greg is very passionate about helping others find success through his new company Giant Steps Advisors.
“I believe the industry will go through more change in the next five years than is has in the last twenty. I’m looking forward to working with REcore to move the industry forward with different business models and product innovation.”
